Most organizations have a web site that they use as their portal to the world.
The web site is accessible to readers through a web browser, regardless of the operating system (MS-WIndows, Mac, etc.).
- Visitors to a web site can access information without purchasing, downloading, or installing anything.
In fact, when they need to install a plug-in like Flash in order to view the content, they only do so 10-20% of the time.
- This means that the hurdle of installing a plug-in or media viewer is enough to prevent most users from accessing the content.