The benefit of Podcasts is the delivery mechanism and the popularity among the consumer electronic market.
It is much easier to put an audio on a web site and let tablet and SmartPhone users download it, then it was to send people tapes and have them play the tape in their car or walkman.
- However, the new technologies have not added any value to the content.
- A boring speaker will be just as boring on a SmartPhone as they were on a walkman. They will be more boring through a recording than when they gave the live presentation.
- To work well for organizations, Podcasts should be professionally produced by audio specialists, should be narrated by professional actors/narrators, and should be entertaining. That's why the most popular podcasts are radio shows and music.