It is important to remember that
The end user is the learner
The supplier is the course creator, trainer, or training organization.
Companies that provide LMSs, Authoring tools, and simulation tools are the "enabling technologies" used by trainers to provide 2.0 services to end users.
It's True! LMSs, authoring tools, and simulation tools are to trainers what a database is to Google: the behind-the-scenes engine to provide their service
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