Web site content behaves differently when the display window shrinks. Before you decide to create a web site for mobile devices you need to ask:
Does your target market use cell phones or other mobile devices?
- Do they currently text messaging?
- What do they currently read on their mobile devices (nothing, short e-mails, long messages?)
- Do they currently use mobile devices to send e-mail?
- Does their mobile devices have a browser (is it a smartphone)?
- Do they have or are they looking at purchasing a mobile device with a browser?
- Would they want to access your web site when they are mobile?
- Is your content useful to a mobile audience? Are you in a service or hosting industry such as restaurants, airlines, or finances, the answer to this would be yes. For example, would you want to give mobile users the ability to make/change reservations or purchases?