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1.2 Your Web Site
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  1. Most organizations have a web site that they use as their portal to the world.
    1. The web site is accessible to readers through a web browser, regardless of the operating system (MS-WIndows, Mac, etc.).
    2. Visitors to a web site can access information without purchasing, downloading, or installing anything.
      1. In fact, when they need to install a plug-in like Flash in order to view the content, they only do so 10-20% of the time.
      2. This means that the hurdle of installing a plug-in or media viewer is enough to prevent most users from accessing the content.
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