Provide only a small amount of content on each page.
Visitors can horizontally scroll on a mobile device, but it may be hard for them to follow the content if they have to scroll too much.
- The rule of thumb, is to provide about twice the amount of content that can be viewed on the screen.
If an average screen supports 200 characters,
- Limit each page to 400 characters
- This leads to content that is short, quick, and fast.