Since online courses can be distributed and accessed throughout the world, it is a good practice to create courses that are easy to understand to a wide rang of people.
Use a tone that is factual, professional, and straightforward, but still friendly and inviting.
- Sentence structure should be varied to keep users interested.
- Vocabulary should be understood by 80% of the population.
- Avoid using slang or local expressions as much as possible.
- Examples should be culturally sensitive, so that they work with an international audience. For example, prices and currencies vary by country. If a table of prices is provided, the region and currency for the prices should be clearly shown.
- Not everyone has the same sense of humor. Unless you are a skilled humorist avoiding using humor or sarcasm.
- Word usage should be consistent throughout the course. Punctuation, spelling, and grammar should be accurate.